Web Development for Dubai & UAE Businesses
We design and build business websites for companies in Dubai and across the UAE, from a single campaign page to a bilingual corporate site with enquiries routed into your CRM. This page helps you work out which kind of project you actually need.
Why website projects go over budget or under-deliver
Most website briefs start with how the site should look. The expensive problems sit elsewhere: nobody agreed which services the site sells and to whom, the Arabic version was left to the end, enquiries land in an inbox no one owns, and the agency still holds the hosting login. Six months after launch the site looks fine, and the business cannot tell whether it produces any work.
We settle those questions before design: what the site must do commercially, who writes the content, which platform your team can maintain, how leads reach sales, and what you own at the end. A campaign landing page, a redesign of a site that already ranks and a bilingual corporate site share a toolset but not a plan or a budget, so the sections below route you to the right one.
Our web services, and when each one fits
Start from the situation you are in rather than the name of the deliverable.
- Corporate website developmentYou sell services and need a credible, bilingual site that produces qualified enquiries.
- Website redesignYour current site has traffic and rankings, and you need to replace it without losing them.
- Landing page developmentYou run paid campaigns and need focused pages that match each ad and send every lead to your CRM with its source.
- WordPress developmentYour team wants WordPress, built with custom blocks and a controlled plugin list.
- UI/UX designYou need research, prototypes and interface design, and someone else will build it.
- Analytics and conversion trackingYou cannot trace which channels produce paying customers, or your GA4 and consent set-up is unreliable.
- Website maintenanceYour site is live and you need someone accountable for updates, backups, monitoring and fixes.
Some projects belong on other pages. If customers buy and pay online, see ecommerce development. If users log in, manage records or run workflows, you need a web application rather than a website. If you are changing platform without a redesign, see website migration. If Arabic and English content is the main challenge, see multilingual website development.
Choosing a platform your team can live with
The platform decision mostly depends on who edits the site, how often, and what it has to connect to. We recommend one after discovery, not before.
| Option | Fits when | Trade-off to accept |
|---|---|---|
| WordPress with custom blocks | Marketing teams publish often, want a familiar editor and a wide choice of hosts and developers. | Plugins need governance and regular patching. Speed depends on a disciplined build. |
| Headless CMS with a Next.js frontend | You need strict performance, structured bilingual content, previews, or content reused across a site and an app. | Higher build cost, and layout changes outside the content model need a developer. |
| Webflow | A small team wants visual editing and hosting in one place for a marketing site. | Hosting and features are tied to one vendor. Complex localisation and integrations can hit plan limits. |
| Shopify or WooCommerce | Selling products online is the main job of the site. | A store is a different project. See ecommerce development. |
| Custom web application | Users log in, transact or manage data beyond reading pages. | This is a software project with its own scoping. See web application development. |
We recommend a platform after discovery, based on who edits the site, the languages it needs and the integrations it has to support. For a closer comparison, read WordPress vs Webflow and headless vs traditional CMS.
How a website project runs
Timelines depend on content and approvals as much as on build effort. You get a dated plan once discovery is complete.
Discovery and scope
Interviews with sales and future editors, a review of your current site, and a written scope with exclusions before design starts.
Structure and content plan
Sitemap, templates and a plan naming who supplies each page. Late content causes most delays, so we schedule it from week one.
Design
Wireframes, then English and Arabic layouts reviewed with real content.
Build and integrations
Staging site, CMS, forms routed to your CRM or named people, and analytics with consent handling.
Testing
Devices, right-to-left layouts, form delivery, accessibility and speed against agreed targets.
Launch and handover
DNS, redirects, Search Console, editor training and every account transferred to you.
What you own when the project ends
A website you cannot move is a liability. Unless you ask otherwise, everything below sits in accounts registered to your business.
- Domain and DNS
- Registered to your company, with us added as a user rather than as the owner.
- Hosting
- In your name and on your billing, so you can change supplier without asking us.
- Code and components
- Kept in a repository you control, including the custom blocks and components we write for you. Ownership and licensing terms are set out in the project contract.
- CMS and analytics accounts
- Your own administrator login, named editor accounts, and GA4 and Tag Manager under your organisation's Google account.
- Handover document
- Editing instructions, integrations, and every third-party licence with its renewal date.
Use our website handover checklist to check any supplier, including us.
Arabic, English and other UAE requirements
Serving Arabic and English readers properly is a design and engineering decision, not a plugin. Layouts, directional icons, forms and tables must mirror right to left, Arabic text needs its own typeface and line height, and each language needs its own URL with reciprocal hreflang tags. We plan the bilingual structure in discovery and test right-to-left layouts on every template. See our guide to Arabic and English website design.
Other local details shape the build too: consent and data handling under the UAE Personal Data Protection Law (PDPL), WhatsApp as a primary contact channel, UAE mobile formats on forms, and local payment gateways where a site takes deposits. Legal questions, including the final privacy and consent wording, go to your adviser rather than being guessed.
Work you can inspect
Ask for a walkthrough of relevant work, including the CMS and handover documents where the owner permits it. Concepts and our own ventures are labelled as such, never presented as client work. The current list is on our case studies page.
Budget and next steps
We price from scope, not from a package grid. The main drivers are the number of distinct page templates, whether the site is bilingual, how much content we write or migrate, integrations with CRM, booking or payment systems, and how original the design needs to be. We give a fixed quote after a scoping call.
The website development cost guide for Dubai breaks these down. When you are ready, request a project proposal with your current URL, services, languages, required integrations and decision date; our website brief guide lists the rest. If you would rather talk first, book a call.
Questions buyers ask
Do you handle both design and development?
Yes, in one team, for most projects. If you only need design, our UI/UX design engagement ends with a tested prototype and developer-ready files. If you already have designs, we can build from them after checking states, breakpoints and right-to-left layouts.
How long does a business website take?
It depends mostly on the number of templates, the number of languages and how quickly content and approvals arrive. A landing page takes weeks, a bilingual corporate site takes longer. We give you a dated plan after discovery.
Can you work with our current hosting and domain?
Usually, yes. We check the host for staging, backups, SSL and the runtime the site needs, and recommend moving only when there is a concrete reason.
Will the new site rank on Google?
We build for search: clean URLs, crawlable content, accurate metadata, truthful structured data and redirects from old URLs. Nobody can guarantee rankings. For ongoing search work, see SEO.
Do we need a separate Arabic website?
Not a separate site, but separate Arabic pages on their own URLs, usually under /ar/, that are fully localised. We do not publish machine-translated mirrors without review by a fluent editor.
Ready to build your growth system?
Send a short brief or message us on WhatsApp. We reply with questions, a suggested scope and the sensible next step.